Senior CRM Executive
Salary £43K + Benefits (12 Month FTC)
London, United Kingdom
I am working in partnership on an exciting new ‘Senior CRM Executive’ position with one of the world’s leading & most recognised brands in the media & entertainment industry.
Business Overview:
- A company uniquely positioned to educate, entertain & empower people through its platform.
- This is an opportunity to join a new & fast-growing team – an opportunity to make a real impact & grow alongside the brand
- Genuine global scale, operating across 45 markets.
- Marketing is seen to be a key driver in the growth & will be an influential department.
- Very passionate team who really buy in to the brand & culture
Duties:
- Managing and executing day to day multi-channel CRM journeys, including emails, in-app messages, push notifications and on-platform messaging.
- Ability to understand insight and segmentation models to get the relevant messages, to the right user, at the right time on the right channel.
- Work with the CRM Manager to update the weekly Campaign planning calendar and CRM results tracker to monitor, evaluate and optimise all CRM activity.
- Employs structured testing plans and techniques to deliver continuous improvement in campaign metrics.
- Brief and co-ordinate with internal design teams and digital marketing/social teams to ensure weekly tactical CRM campaigns are delivered to a high standard with minimal oversight.
- Brief any data requirements or report issues/bugs across CRM campaigns and journeys to our relevant third-party agencies.
- Execute Post Campaign Reports for wider team members and report back interesting learnings to key stakeholders.
- Work closely with product and customer service teams to ensure customer facing communications (FAQs, on platform communications) are maintained on a regular basis.
About you
- Braze experience is highly preferable but also open to similar alternatives.
- 2-3 years of experience in a similar CRM role, managing the execution and delivery of direct to consumer (D2C) CRM campaigns across multiple channels (email, push, in-app) essential.
- Basic knowledge of HTML and CMS systems preferred, but not essential.
- You will also be self-starter by nature, with a great work ethic and a keen desire to learn.
- A problem solver who is motivated and organised to deliver work to a high standard and to deadlines.
- You have the initiative and genuine interest to review campaign performance and make data-driven decisions on optimisation.
- Knowledge of content subscription businesses advantageous and preferred, but not essential.
- Comfortable working with ambiguity in a fast-paced, fluid environment where requirements will frequently evolve based on partner, strategy, and product priorities.
How do I apply?
To apply for this exciting opportunity, please contact Dylan Rixon at Pivotal for a confidential discussion on 07570105953 or email me at dylan@pivotallondon.co.uk
Key Skills: CRM, Email Marketing, SMS, Push Notifications, Subscription, Entertainment, Braze, Esps
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.