Product Marketing Manager - Leading PropTech Scale Up - 12 Month FTC
Pivotal are proud to be working alongside a leading b2b organisation with the PropTech sector in order to recruit a Senior Content Marketing Manager.
Our client is a mission driven business who are digitalising and streamlining the process for lettings, ensuring vital aspects such as contracts and reference checks are no longer manual and time consuming, ultimately making the process easier for both agents and tenants and solving a real life problem.
The Role
• Collaborate with product, sales, and marketing to set priorities and revenue goals.
• Implement go-to-market strategies for new products, communicating with all business units.
• Develop messaging that converts features into customer benefits.
• Create tools and training for teams to convey our value proposition.
• Analyse customer feedback to improve marketing strategies.
• Monitor industry trends to keep marketing approaches current.
• Utilise data analytics to measure marketing effectiveness.
• Foster strong relationships with key partners and stakeholders.
Experience Required
• Extensive experience in B2B SaaS product marketing.
• Proven success in product launches with strong project management skills.
• Expert copywriter, highlighting product benefits to drive sales.
• Conduct market and competitor analyses to guide strategy.
• Skilled in developing marketing collateral and sales enablement materials.
• Experienced in coordinating cross-functional teams.
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.