Paid Media Manager (Paid Social)
London, Hybrid
£40-45k DoE
*Sponsorship not available
We’re excited to announce that we have just signed terms to work with a leading digital marketing agency in the iGaming and gambling sector. This specialist agency is known for delivering high-performance programmatic solutions and is now looking to hire a talented Paid Media Manager to join their team.
The ideal candidate will have experience with Meta Ads and a solid understanding of grey market gambling advertising strategies. If you have a passion for scaling brands in high-growth and emerging markets, this role could be a perfect fit for you.
The Role
As a Paid Media Manager, you will be responsible for executing high-impact acquisition and retention campaigns across multiple platforms. You will manage Meta Ads, Google Ads and Programmatic DSPs, implementing innovative growth tactics to maximise FTDs and ROI on behalf of our clients.
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Plan, execute, and optimise Paid Social campaigns, with support for Programmatic and PPC.
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Drive acquisition and retention strategies, focusing on FTD (First-Time Depositors) and revenue growth
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Implement grey market gambling advertising tactics to maximise ad approvals.
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Optimise Programmatic DSPs and traffic sources for user acquisition.
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Develop audience segmentation strategies using first-party data and automation tools.
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Work with compliance teams to navigate gambling advertising restrictions.
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Lead client relationships and team management, ensuring clear communication and strategic execution.
About you
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2+ years of experience in digital marketing, in gambling, sportsbook, or crypto (ideal but not essential)
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Strong expertise in Meta Ads, particularly from an execution perspective
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Hands-on experience with Snapchat, Twitter (X), PPC, and alternative acquisition channels.
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Understanding of grey market advertising strategies to bypass gambling ad restrictions
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Comfortable with data analysis and manipulation with tools like Google Sheets and Microsoft Excel, providing clear performance updates and actionable insights for clients
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Comfortable with a client facing role, leading client calls, responding to ad hoc requests and sending weekly performance emails
This is a fantastic opportunity for someone who thrives in high-growth, fast-moving industries and is excited by the challenge of navigating complex advertising landscapes.
Would love to discuss this further if it sounds of interest—let me know when you're free for a quick chat!