Growth through Talent

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Paid Media Executive - Multi-Channel

Agency - Marketing
Ref: 3135 Date Posted: Tuesday 11 Jun 2024

Position: Paid Media Executive

Location: London (Fully Remote with Travel)

Industry: Marketing & Advertising

 

Are you a talented digital marketing professional with a passion for paid media? Do you thrive in a fast-paced environment and want to be part of a dynamic team in a rapidly growing independent agency? If so, we want to hear from you!

 

About the Company

Our client is a fast-growing independent agency based in the heart of London, specializing in cutting-edge digital marketing solutions. With a diverse portfolio of clients spanning various industries, they are known for their innovative approach, data-driven strategies, and commitment to delivering exceptional results. As they continue to expand, they are seeking a motivated Paid Media Executive to join their team and contribute to their ongoing success.

 

Position Overview

As a Paid Media Executive, you will play a key role in managing and optimizing paid media campaigns across various platforms. From crafting compelling ad creatives to analyzing performance metrics, you will work closely with clients to drive ROI and achieve campaign objectives. This is an exciting opportunity to work with top-tier clients, collaborate with a talented team, and make a significant impact in a rapidly evolving industry.

 

Key Responsibilities

  • Campaign Management: Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more.
  • Ad Creative Development: Collaborate with design and copywriting teams to create engaging ad content that resonates with target audiences.
  • Budget Management: Monitor campaign budgets, allocate spend effectively, and ensure campaigns are delivering optimal results within budget constraints.
  • Performance Analysis: Conduct thorough analysis of campaign performance metrics, identify trends, and make data-driven recommendations for optimization.
  • Client Communication: Act as a primary point of contact for clients, providing regular updates, insights, and recommendations to maximize campaign success.
  • Testing & Experimentation: Implement A/B testing and experimentation strategies to continually improve campaign performance and drive innovation.
  • Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in paid media to maintain a competitive edge.
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Qualifications

  • Experience: Experience in paid media management, preferably within an agency environment.
  • Platform Proficiency: Strong knowledge of advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., with hands-on experience in campaign setup, optimization, and analysis.
  • Analytical Skills: Ability to analyze campaign data, draw actionable insights, and make data-driven decisions to optimize performance.
  • Creativity: Creative mindset with the ability to develop compelling ad content and innovative campaign strategies.
  • Communication: Excellent written and verbal communication skills with the ability to effectively communicate complex ideas to clients and team members.
  • Adaptability: Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to changing priorities.
  • Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.

 

📲 Check out more opportunities: Visit https://www.pivotallondon.co.uk/job-board.aspx

 

👉 Follow us for work insights, resources and more: https://www.linkedin.com/company/5352041

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