Head of Performance
D2C Marketplace
£80-£100K+ Benefits
Hybrid - 3 Days in London
I am currently working with a marketplace who are leveraging AI and the growth playbook to build delightful experiences for customers and suppliers. They believe AI is going to transform how people discover and shop products and they are the first mover globally in this $2tn market.
They have an ambitious team with offices in London & Berlin and are backed by top European & US VCs.
What you’ll be up to?
This highly entrepreneurial role will evolve but to give you a flavour here’s what you should expect to be working on:
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Build and lead a high-performing performance marketing function, fostering a culture of experimentation and continuous improvement.
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Own all performance marketing acquisition channels for both our customers and suppliers. Optimise channel performance through data-driven insights, A/B testing, and strategic adjustments to maximize blended CM3 / ROAS by country and business.
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Continuously look for new growth opportunities and manage a backlog of initiatives, prioritizing based on potential impact and alignment with business goals.
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Work as part of a cross-functional growth squad with product, engineering and AI on to implement experiments that improve performance (e.g. AOV, conversion, repeat). We follow the classic 500 Startups / Sean Ellis / Reforge approach to growth across teams.
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Work with our brand / creative team to build the brands across the UK, EU and US.
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Own all marketing reporting and analysis
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You’ll be part of the management team inputting into company and product strategy.
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Hire, manage and upskill a performance marketing team
The ideal skillset
This role requires a diverse skill set but broadly:
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Significant growth experience within consumer marketplace or eCommerce business, from early-stage and beyond.
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Deep experience managing a £1 million+ monthly paid marketing budget, scaling multiple performance marketing channels including paid social, paid search, YouTube, CTV, and more.
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You've been running performance marketing campaigns on Meta or Google with a demonstrated ability to grow and optimise one of them at scale
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You love data, reporting and analysis and are comfortable in spreadsheets and, ideally, know how to use SQL and understand concepts such as LTV and churn analysis
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You understand The Growth Process and are systematic in testing, learning and running experiments with statistical rigour
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You're empathetic and understand what makes customer's tic
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You're ambitious and intently curious, you want to work across a broad set of marketing
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channels and disciplines - creative, Meta, SEO, Google, branding, mobile, email, mobile.
How to Apply: To join this exciting opportunity, please contact Dylan at Pivotal for a confidential discussion on 07570105953 or email at dylan@pivotallondon.co.uk.
Pivotal is an equal opportunities employer, and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender, or sexual orientation, and any other protected status as required by applicable law.