Head of Growth
D2C Fitness App
Salary 70-100k DOE
Pivotal are proud to be working exclusively with a well known and famous founder led start-up who are making a positive impact on peoples lives daily. With over 100k paid subscribers, the business has some solid foundations and is really looking to optimise operations to take things to the next level. The core revenue driver is the B2C app, but they have also launched a B2B product to diversify their revenue stream.
The Opportunity
Reporting to the CEO, this is a new role in the business and one they have not hired before. They have identified this is a strategic leadership hire that will help define operational excellence and build a growth engine to unlock their next level of success, building a highly sophisticated growth engine and department. As the Growth Lead, your role will not be limited in scope and you will oversee full funnel activity from a strategic, commercial and data driven perspective.
Responsibilities
- Develop and implement a comprehensive growth strategy that aligns with the business growth goals
- Set ambitious, yet achievable targets and build a predictable engine for sustainable growth
- Create integrated strategies and campaigns, working closely with brand and creative teams on key positioning, creative and messaging
- Create a team culture of experimentation, testing and optimisation, leaning on data to make informed decisions, continually learning and iterating
- Paid media, support our performance lead and media agency in making sound investments linked to your strategy. Leverage mass brand and TV campaigns to power growth
- CRM: support our CRM lead in growing our first party database, converting our huge existing audience in a meaningful way
Your Profile
- Experience in building, owning and executing successful growth strategies in a high growth D2C start up (app or subscription) environment
- You know how to think about the customer's entire lifecycle and can identify where to focus growth and engagement efforts
- You are expert in at least two or more of the following channels: community-driven growth, paid user acquisition, content marketing, SEO, referrals and email marketing
- You have strong analytical and quantitative skills to validate positioning, messaging and customer segmentation strategies
- A willingness to roll up your sleeves and get stuff done attitude
How do I apply?
To apply for this outstanding opportunity, please contact Harrison Knowles at Pivotal via email at harrison@pivotallondon.co.uk
Key Skills: Growth Marketing, Growth, Marketing, Digital Marketing, Paid Media, Brand, Product Marketing, Demand Generation, CRM, Engagement, Retention, Content, Creative, PR, Events, Social Media, Sales, Martech, Measurement, Global, Scale-up
Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law