Deputy Head of SEO - Global Online Newspaper - SEO

Deputy Head of SEO - Global Online Newspaper

5 Days per week in Central London Office

Salary £50-60k plus benefits

Our client is the world's largest English-language newspaper website! With over 225 million unique monthly visitors globally, they have a unique blend of world news, entertainment buzz, pop culture editorial, female lifestyle content, and phenomenal images that keep readers coming back for more. Their advanced advertising program, incorporating nearly every form of advertising from mobile to social and video, assures a brand-friendly environment currently enjoyed by some of today's top global advertising brands.

Our client are looking for a talented Deputy Head of SEO to join their team, with key responsibilities that include conducting keyword research, optimising headlines and article content for SEO, monitoring website analytics, and developing and implementing an effective SEO strategy to improve search rankings and drive traffic to their website. 

The role will also deputise and manage the desk when the leader isn't around. 

Key Responsibilities

• Collaborating with the Global Head of SEO and other stakeholders to develop and implement an effective SEO strategy for our online news content
• Conduct keyword research and competitor analysis to identify opportunities for improvement
• Oversee a team of SEO editors, providing guidance and support as needed
• Monitor website analytics to track traffic, engagement, and other key performance metrics – analysing and reporting on successes and failures to stakeholders
• Use SEO tools to identify opportunities for improvement and track progress
• Stay up to date with the latest trends and best practices in SEO and digital marketing – alongside the ability to spot trends, identify traffic-driving opportunities and communicate those to the newsroom
• Collaborate with other teams, including editorial and product, to ensure SEO is integrated into all aspects of our online presence
• Manage rotas and carry out SEO training

The Ideal Candidate

• Significant newsroom experience
• Confident with a range of SEO tools (eg SEMRush, Google Trends, News Dashboard)
• Sound understanding of Google Discover, Google News, organic search and Top Stories - and how to grow traffic across these referrers
• An enthusiastic evangelist for SEO in the newsroom
• Competence in technical SEO would be an asset
• Flexibility regarding shift patterns (some evening and weekends will be required)

Salary £50-60k plus benefits

How to Apply?

If you're interested in this opportunity, then apply here or send your CV to calum@pivotallondon.co.uk to arrange a conversation.

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.