CRM and Loyalty Manager
Hybrid - Brighton 3x a week
Want to work with a true disruptor?
This is an opportunity with the UK’s leading marketplace in the spa and wellness category.
They’re growing double digits YoY, investing heavily in tech, marketing, and talent, and consistently delivering strong profitability. Right now, they’re looking for a CRM and Loyalty Manager to join their high-growth journey in the spa and wellness space.
- A tech-driven online booking platform and marketplace for the spa industry in the wellness category – think a Booking.com for Spa stays.
- With 40% of the UK population fitting the ideal spa customer profile, the opportunity for scale is massive.
- Industry leader, trusted by 500 of the UK's 800–900 high end spas.
- The sector is ripe for disruption: 58% of Spa stays are booked via traditional methods, direct with the Spa.
- Noticing a disconnect in how customers book Spa breaks vs other travel experiences, the team created a marketplace which allows customers to compare spas UK wide.
- The team have have been self funded from day one and re-invest heavily in their people, their marketing and their tech and website - which keeps them future facing.
The Opportunity:
- The purpose of this role is to bring some much-needed expertise in re-defining their loyalty strategy.
- Currently the brands loyalty programme operates at a fairly basic level but they have plans to relaunch this – the manager joining with get to own this project from concept to launch – streamlining their programme and bringing it forward in terms of audience targeting segmentation etc.
- They will own the function across CRM, Loyalty, and their Incentives/Discount programme
- You will also work closely with a junior CRM Executive who will manage the execution alongside the CRM Manager
- You’ll also manage their development and training as they’re fairly green so line management experience is really key.
- The business knows that their loyalty programme is an underused resource to driving further revenue and growth so the potential to make an impact here is massive!
You:
- Exceptional expertise in building and driving CRM and Loyalty programmed with proven results in driving retention and revenue.
- You're coming from an online retail or marketplace business - ideally within a high-growth start-up or scale-up.
- Experience in building and launching discount/ incentive programmes.
- Understanding of CRM and Automation best practise
- Experience with Talon.One and Emarsys would be advantageous.
- Experience line managing or developing and nurturing more junior team members.
How to Apply?
If you're interested in this opportunity, then apply here on LinkedIn or send your CV and the role you are applying for to nusrat@pivotallondon.co.uk to arrange a conversation.
You can also contact me at +44 7584 689959 (but if texting me please share the role you are applying for AND your CV or LinkedIn over WhatsApp!).
This will help me locate your experience and help you much more quickly.
Please note applications without full rights to work will not be considered, as this opportunity is not able to provide sponsorship.
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